How to avoid 'The Winner's Curse'

Published on November 17, 2025

Booth’s Richard Thaler, Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics, discusses the new edition of his book, "The Winner's Curse", cowritten with Booth's Alex Imas, Roger L. and Rachel M. Goetz Professor of Behavioral Science, Economics and Applied AI and Vasilou Faculty Scholar. 

The two question, "What if winners, systematically, are the ones who pay too much for what they're buying?" and, "what if the winner is, more often than not, actually the loser?

Read the full article at the NPR website. 

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