AI Doesn’t Care If You’re Embarrassed (And That Can Be A Good Thing)

Published on October 1, 2026

In the AI age, people prefer human interaction as opposted to that of a chatbot, unless that chat involves sensitive or embarrasing information that they would otherwise avoid sharing.  Abigail Sussman, V. Duane Rath Professor of Marketing and Beatrice Foods Co. Faculty Scholar, joins Forbes to explore how people err on the side of AI consulting when it comes to shame, and how the separation of "competence from judgment" is key to that decision. 

Learn more at the full article from the Forbes website.