AI Makes Labor Cheap And Human Touch More Valuable

Published on May 11, 2026

Chicago Booth's Alex Imas, Roger L. and Rachel M. Goetz Professor of Behavioral Science, Economics and Applied AI and Vasiliou Faculty Scholar, joins Forbes in this article, commenting that, "the standard fear about AI and employment gets the structural economics backward." and that automating certian tasks allows a person's touch to have greater value in the "relational sector". 

Read more about how AI is impacting the workforce in the full article at the Forbes website. 

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