Spending your money has never been easier

Published on April 7, 2026

In this Business Insider article, Abigail Sussman, V. Duane Rath Professor of Marketing and Beatrice Foods Co. Faculty Scholar, explores how new technology such as Apple Pay/contactless payments make spending money without paying attention to price easier, removing that barrier to purchase. She and other commentators outline the evolution of impulse purchasing and spending habits as technology evolves. 

Read the full article at the Business Insider website.

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